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NewFronts on Demand

Highlights from LinkedIn’s live showcase at NewFronts 2026

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How does marketing influence buying decisions in a world where discovery is increasingly driven by AI? And as buying groups grow larger, what does it take for a brand to be remembered, trusted and chosen?

At NewFronts 2026, LinkedIn explored how B2B marketing is evolving, covering the rise of B2B creators, AI-driven discovery and the emergence of “buyability”. We dove into the formats, creators and measurement strategies that are shaping modern buyer influence.

Watch the showcase and learn:

How AI-driven discovery is changing the way buyers find and evaluate brands
Why trust, credibility and authentic voices matter more than ever
How brands can partner B2B creators to build trust
What ”buyability” means and how to build confidence across the entire buying group
What LinkedIn’s latest video innovations and creator investments look like
How to connect marketing to measurable pipeline and revenue outcomes

👉 Unlock your access now.

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