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On-Demand Webinar

How B2B Marketing Measurement is Adapting to AI-led Discovery

Virtual Panel Discussion

Register now

B2B marketers have to get comfortable with an uncomfortable realization - that we are increasingly trying to measure decisions that may have already been made. 

If your brand isn’t visible in AI‑generated answers, you’re losing influence and pipeline before performance can be measured. That means traditional channels and KPIs no longer tell the full story. So how can marketing leaders adapt?

Join our speakers from LinkedIn, Microsoft and Fibbler in a virtual panel discussion exploring this shift. 

What you’ll learn in 45 minutes

  • How AI and LLMs are reshaping B2B discovery and accelerating the buying journey
  • How LinkedIn’s marketing team is evolving their KPIs towards new signals like visibility and AI mentions
  • Tips on how to prioritize LLM visibility levers, from quick wins to long-term areas of focus

AI‑led discovery is changing how buyers find brands. Learn how to show up where discovery now happens and confidently connect visibility to conversions. 



Watch the webinar now!

Watch On-Demand

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Speakers

Inna Meklin

Inna Meklin

Senior Digital Marketing Director, Web Growth & AI Search
LinkedIn

 

Eren Ozgen

Eren Özgen

Data Insights and Operations Leader

Microsoft EMEA

 

 

 

Adam Holmgren

Adam Holmgren

CEO and Co-Founder,

Fibbler

 

 

 

 

Reuben webb

Reuben Webb

B2B Editor

The Drum

 

 

 

 

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