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On-Demand Webinar

B2B Buying in 2026: AI Research Meets Video Influence

Watch now

Is your strategy built for a 2026 buyer journey, or a 2023 one?

B2B buying preference is formed before vendors are engaged.

 

AI tools are shaping the shortlist, and video is building buying group trust. If you are not legible to AI, you do not get considered. If your story does not resonate across the committee, you do not get chosen.

 

The urgency is clear:

 

  • 94% of B2B buyers use AI tools during their research.
  • 63% say short-form social video informs buying decisions.
  • Around 60% of the buyer journey is complete before vendor contact.

 

AI discoverability and video-driven trust must work together. Discovery without trust is replaceable. Trust without discovery is invisible.

 

This session is designed for B2B marketing leaders who need to align go-to-market strategy to how buying groups now research, validate, and form preference.

 

Leadership takeaways:

 

  • How AI-assisted research and video influence now shape buyer behaviour and preference before vendor engagement.
  • The three go-to-market decisions marketing leaders must make to stay discoverable, credible, and chosen.
  • A practical leadership blueprint to turn ambiguity into clear priorities, fast decisions, and measurable action.

 

Watch the webinar now!

Watch On-Demand

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Featured Speakers

Alyce Erikson

Alyce Erikson

Global Product Adoption Marketing Leader,
LinkedIn

Stuart Jaffray

Stuart Jaffray

Managing Director,
Green Hat

Nicholas Kontopoulos

Nicholas Kontopoulos

Vice President of Marketing, Asia Pacific & Japan,
Twilio

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