Video That Moves Pipeline: How to Drive Revenue Impact with LinkedIn Video Across the Full Funnel
When video investment grows without a full-funnel strategy, teams miss a major opportunity to drive pipeline and unlock real ROI.
This session shows you how to use a video-first strategy that connects awareness to demand. You’ll learn how to combine CTV, Sponsored Video, and Thought Leader Ads to expand reach, retarget intelligently, and drive measurable impact at every stage, so brand and performance strategies work together.
Through real customer examples, you’ll see:
⦁ Which video formats deliver results at each funnel stage—and how to sequence them for a multiplier effect.
⦁ How to build a full-funnel flywheel where today’s awareness becomes tomorrow’s performance fuel.
⦁ Practical tools and AI-powered shortcuts for efficient video creation and asset reuse.
You’ll leave with a 3-step plan and the confidence to launch now.
This session is perfect for marketers who want hands-on, actionable guidance on driving real results with video.
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