Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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[in]novate with LinkedIn

Measurement Mini Masterclass: Connect
the Dots Between Campaign Goals and
Business Outcomes

On-Demand Video
Duration: 60 minutes

Many marketers face the challenge of learning how to accurately and effectively measure the impact of their advertising campaign to tell their story. With market volatility, every dollar spent comes under extra scrutiny for the return it provides. 

That's why we designed this mini masterclass session to answer the key questions marketers, such as yourself, ask to help you level up your measurement from click to MQL (Marketing Qualified Lead): 

 

  • What should I be measuring for each stage of the funnel? 
  • How do I set optimal goals for my LinkedIn campaigns?
  • Where do I find that data?

 

Join our LinkedIn measurement experts in this conversation as they dive deep into sharing actionable insights that will empower you to craft a better impact story.

Watch Now!

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Featured speakers

Purna Virji

Purna Virji

Senior Content Solutions Consultant LinkedIn

Stephen Barretta

Stephen Barretta

Senior Measurement Analytics Partner LinkedIn

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