Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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[in]novate with LinkedIn

How to Win at Content Marketing

On-Demand Webinar
Duration: 60 minutes

Did you know multiple variables can greatly impact and hinder the potential of your content? Whether it be the wrong business goal, content strategy, audience or the wrong kinds of amplification – they can all hold you back from success.

In this [in]novate session, we’ll show you how you can avoid these pitfalls by creating a winning content marketing strategy. Discover powerful tips for content creation, distribution and amplification so you can work smarter, not harder.

You’ll gain an understanding of:

 

  • How to tie content to your business goals
  • How your audiences interact with the problem your business solves, and what influences their behavior
  • How to position your content and pair it with the right amplification

Watch Now!

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Featured Speakers

Purna Virji

Purna Virji

Senior Content Solutions Consultant LinkedIn

Rand Fishkin

Rand Fishkin

Co-Founder & CEO SparkToro

 

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