Furman Roth proves 7x more applications using LinkedIn and Funnel

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Furman Roth proves 7x more applications using LinkedIn and Funnel

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Furman Roth recommended an overhaul of the client’s LinkedIn strategy, including the implementation of Funnel’s integration to LinkedIn’s Conversions API. With a more robust data stream in place, Furman Roth was able to demonstrate the value of LinkedIn in driving MQLs, applications, and even enrollments and revenue.

The results: Furman Roth made major strides with Funnel and CAPI

Furman Roth worked with Funnel to activate LinkedIn’s Conversions API, unlocking advanced reporting capabilities for Furman Roth’s university client. The improved reporting showed a 7x boost in application submissions, 80% lower cost per acquisition (CPA), and a 4x stronger conversion rate compared to pixel-only tracking.

Using Funnel's integration with LinkedIn’s Conversions API allowed us to move, measure, and optimize for more meaningful conversion actions, while giving our client’s team a clean, real-time view of return on ad spend.”

Cecily MacConchie

CMO at Furman Roth Advertising

more applications attributed to LinkedIn

80%

decrease in CPL

improvement in CVR

The goal: scaling growth with data-driven precision

The university worked with Furman Roth to expand reach and improve lead quality for their graduate business programs. As higher education marketing becomes increasingly competitive, the university needed more accurate tracking to ensure LinkedIn campaigns were driving real outcomes – namely qualified applicants who would ultimately enroll.

The challenge: closing the visibility gap

Historically, the university’s marketing team relied on LinkedIn Insight Tag (pixel-only tracking). While functional, the pixel setup often under-reported key lower-funnel events such as “application submission.” This limited the team’s ability to optimize campaigns efficiently and made it harder to assess true ROI.
More broadly, the university marketing team faced challenges with accurately measuring the link between their campaigns and completed applications. Without real-time insights, they struggled to identify which strategies were truly effective, delaying optimizations that could have maximized their advertising performance.